Maximise your growth and potential🚀

Solutions and consulting for digital content creators, brands, and start-ups

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Who we are đź‘‹

We’re MinMxD, a consultancy studio for content creation and community management with the drive to help our clients minmax their income.

Through our network, we connect content creators with advertisers and brands, helping both parties to flourish. We work with advertisers to make the most of their marketing budget, and support creators and companies to achieve maximum revenue.

We act as the bridge between creators and companies, using our established network and pool of resources we’ve build from years of trial and error in the industry. For creatives, advertisers, and the gaming industry, we’re here to offer our experience and support.
No matter your industry, company, or objectives, our services can give you the help you need. In this digital era, the world’s not as big as it used to be.

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Why we do it 👇

The future is digital. Younger audiences and early adopters for online platforms are in control of the buying power, changing the consumer landscape. Traditional content channels have dwindled, while the world of online content is thriving. We’ve spent the last 20 years learning the ins and outs of min-maxing incomes through content creation and digital assets, establishing a network of lasting relationships with owners, directors, and top players in the industry.

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For Creators

MinMxD is a passion project with the goal of creating a small, tight-knit community of like-minded people who are serious about taking the next steps in their business. We provide advice to content creators of all sizes, offering our expertise and connections to streamline your progression – whatever stage of the journey you’re on. Our aim is to help content creators and gaming businesses follow their dreams, go full-time, launch and grow their business, and become financially stable and independent.

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For Brands

We aim to educate brands, connect them with the creators most deserving of their promotion, and offer the highest possible return on investment. We tackle misleading metrics and over-inflated numbers, sifting through the noise to find you the best deals. This means working with brands to achieve campaign goals, and working with creators who go above and beyond. The result? A better ROI, stronger bonds with creators, and representation for your products with the audiences that will appreciate them the most.

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For Collaboration

Not all creators and communities are the same, so we work with brands to align what type of promotion works best for which creator – then we help these creators understand how best to promote the products or brand, resulting in the best overall impact. We don’t follow the corporate way of doing things, and we’re not an ad agency. Instead, we’re here to offer clear cut advice and real-world strategy based on our extensive experience, supporting brands and creators on their journey.

A lot of people want mainstream acceptance with their content, but who cares? If you are a content creator getting 30-40 million views on your videos, you are getting more views then the past 10 movies to come out in the box office combined. Who the f*** cares what Hollywood thinks?

- Mr Beast

Connecting creators with audiences and advertisers 🤝

Over two decades of experience in all forms of digital marketing, content creation, and community growth has given us the foundations and networks needed to provide no-bullshit, high quality consultancy to brands and creators around the world.

We work with people and projects that are as passionate as we are – if that’s you, then our catalogue of disciplines contains all the tools you need to minmax your brand and help you succeed.

From a humble start managing bulletin board communities and IRC chats, we’ve grown a lot. Now, we manage Discord communities over a hundred thousand strong, subscription-based sites with more than 10 million monthly views, and social media platforms with views in the hundreds of millions.

We’ve launched games to global markets, grown creators from zero subscribers to hundreds of thousands, and helped take products to audiences – making effective marketing decisions throughout to allow brands and content creators to grow and thrive together! All this experience culminates in our extensive set of offerings that are designed to help you reach your goals.

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01📱

Social Media Growth

Social media is the most important growth area for any brand. For years it was stigmatised as something only for “young companies”, but every business – from B2B down to content creators – needs to get on board if they want to keep up with the times.

Creating a social presence for your company is crucial. It gives you an identity, engages with your community, and drives awareness for the great things you offer.

Now, it’s a given that every company has a social presence. But the reality is that many still struggle to find the right strategy to grow. Be it YouTube, Twitch, TikTok, LinkedIn, or more, your brand needs exposure to allow yourself and your audience to grow – and our expertise positions us perfectly to provide you with the right guidance, resources, and connections to top the leader boards and achieve results.

02đź’Ş

Content Coaching and Management

Becoming a successful content creator isn’t a roll of the dice – it takes hard work.

With over 600 hours of content being uploaded to platforms like YouTube every minute, it can seem impossible to stand out. But, with the right planning, commitment, and strategy, anyone has the potential to grow an audience on the platform of their choice.

Content creation isn’t and will never be a completed market. Consumers are always on the lookout for fresh, interesting creators, and with the proper guidance you can reach them and share your passion with the world.

Being a full-time content creator can feel isolating, so we stick with you through it all – understanding your goals, bouncing off ideas, and giving you the support you need while building your reach and catapulting your growth.

03🤑

Content Monetisation

One of the hardest parts about starting as a content creator is finding the time and avenues to turn your passion into an income that you can maintain, and that can sustain you as well.

One of the biggest hurdles creators face, both new and established, is understanding and realising the value of their content. We’ve worked with partners with as few as 1,000 YouTube subscribers, enabling them to generate over $5,000 in monthly income on a regular basis.

This wasn’t done through promoting rip-off products or taking advantage of their community. This was done through finding the right partners that value their exposure in that community and the creator’s passion and commitment, creating a symbiotic relationship that benefits both the creator and the advertiser.

04🌱

Community Growth and Engagement

Social media falls under User Acquisition (UA), meaning it helps you reach new people. Keeping your audience and growing your community, or encouraging User Retention (UR), is another beast entirely.

Creating content and reaching people is a good first step. But if you want to thrive, you need to bring fresh blood into your community and build an environment in which they want to stay. We can help you boost your UR, maintaining and expanding your hard-earned community.

05đź“Ł

Influencer Marketing

Without the right understanding of your target audience, influencer marketing can feel like a black hole for your budget. Our experience in working with hundreds of creators and influencers on their marketing projects has given us an adept and unique understanding of what promotions are the most efficient. This helps us maximise things like:
• Click-through rate (CTR)
• Cost-per-acquisition (CPA)
• Cost-revenue ratio (CRR)
Not only can we help you find the right marketing partners and influencer networks, but we can also advise on the best ways to boost your conversion pipeline and your potential return on investment.

06🎯

Influencer Monetisation Strategy

Having a steady source of income is great, but diversifying your income streams with ones that don’t require your audience to get their wallets out is even better. Your content and time are valuable, so having the right income strategy will help you take strides into the world of full-time content creation.

07 👩‍⚖️

Legal Stuff

Dodge, dash, and dive over the pitfalls in the world of legalities and business development. We’re here to help you find the right advice and support to ensure your content is protected.

As a UK-based company with a wealth of contacts and experience, we can provide creators and brands across the globe with useful links and resources – or set you up directly with UK legal aid and accountancy firms that have specific experience with content creators.

Don’t struggle alone with the challenges of income tax and legal requirements. Finding the right partners can save you time, money, and stress, giving you the resources to focus on building your brand.

08đź’¸

Project Investment

Our main goal is to provide guidance and support for creators, brands, and start-ups looking to grow online. However, we’re also in a position to offer financial support through:

  • Project investment
  • Funding rounds
  • Community funding or crowdsourcing
  • Our experienced venture capital (VC) network

If you’ve got an amazing idea but need help building a team, developing your concept, or making it a reality, then we’re here to talk to you.

09📆

Planning for the Future

Internet trends, fads, and phases mean content creators have a shelf life. Diversifying your income and looking beyond the here and now is one of the main ways we help you stay secure through all the ebbs and flows.

Whether you’re looking to expand your reach, vary up your incomes, or reach a zen state of financial security, we can offer you support. While we’re not financial advisors, we can still help you grow different revenue streams that can outlive your content and give you the option to step back from content creation in the future.

Mental health, charity, and support ❤️

In a world of instant feedback and user anonymity, it’s too easy to fall into the feedback loop spouted by trolls and online bullies. We fight back, supporting creators and charities to ensure everyone can enjoy the internet equally.

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Our Blogs

  • How to Become a Full Time Gaming Content Creator

    | 11th December, 2024

  • Quality vs Quantity for Gaming Content

    | 5th December, 2024

  • Should I Outsource Video Editing for My Gaming Channel?

    | 30th November, 2024