A Guide to Mobile Gaming for Content Creators

Mobile gaming is a huge industry, with over 1.7 billion active players and a 51% share of gaming revenue worldwide. As such, it is also a lucrative market for gaming content creators who want to post footage, strategy guides, reviews, and more, for people’s favourite mobile games.

At MinMxD, we help you unlock the full potential of your gaming content. So, in this article, we’re going to discuss what the most popular mobile games are, how you can make money from playing them, and strategies you can employ to boost the success of your channel and content.

To start building your content, marketing, and growth strategy today, get in touch.

While everyone has their own preferences in games, it is still good to pay attention to what’s currently popular. This will ensure you’re able to reach the most people, improving the ROI of your content creation.

Popular mobile games for gamers and content creators include:

Among Us

With 6,000 daily players on Steam alone, Among Us is still a popular game for both players and content creators. As it is cross platform, you can reach beyond the mobile gaming audience while still having a close connection with them.

Among Us was hugely successful in the past for its dynamic gameplay, opportunities for audience interactions (especially for streaming), sleuthing, deception, and creator collaboration between friends and other creators. Although it’s not the powerhouse it once was, it’s still a great and accessible entry point for mobile gaming content creators.

Clash of Clans

Typically, one for gamers rather than creators, Clash of Clans still has a lot of potential. From strategy guides to base highlights, there are lots of ways you can showcase or provide insight into the game’s concepts that your audience will find valuable.

A drawback of Clash of Clans is its time-gated nature. With prevalent microtransactions, it can be hard to break into both the game and its audience (unless you do something like a “from scratch” series). However, the 61 million monthly players means that once you get going, you’re sure to see results.

Candy Crush

Depending on your demographic, Candy Crush could see some attention. As it is a puzzle game, providing solutions to the puzzles or tactics to help people solve them by themselves could provide a niche form of regular engagement.

Genshin Impact

An action role-playing game, with up to 63 million monthly players, Genshin Impact provides both attractive visuals and engaging gameplay – both things that do well with viewers. It’s free to play, so you’ll be able to pick it up right away, and playing through the story in your own way gives your audience an attachment to your content and channel.

PUBG or COD Mobile

Shooters are in a bit of a category of their own. They’re great for players, providing on-the-go action that they wouldn’t be able to engage in otherwise. This means they can be good for creators too, but the reality is that these games tend to perform better if played on the PC or console. They still have the potential to perform, but you may find it hard to outperform gaming competitors that use a full system.

Card Games

Hearthstone and MARVEL SNAP are both perfect choices for mobile gaming. They are popular options with availability on mobile and PC, giving you a wide audience to access. Hearthstone alone has 5.5 million monthly players, and a competitive esports scene, giving you a wide variety of content options to choose from like news, card highlights, strategies, and more.

Roblox

With a broad audience across all age ranges, availability on PC and mobile, and a large amount of dynamic, interactive content, Roblox has the potential to do incredibly well for mobile gaming content creators. An honourable mention here is Minecraft – although not similar in every way, they blocky feel and nostalgia that this game creates is similar, as are the audiences that play these games.

Board Games

Games like Monopoly Go! or Game of Life can be an entertaining platform through which to deliver collaborative content with your friends or other content creators. People enjoy seeing other people interact, and board games provide a fun, light-hearted, and easily understandable backdrop to these interactions.

Stay up to date with the latest games by using our guide on top trends >

Once you’ve chosen what games you want to play, next is figuring out how to monetise it.

The simplest way to do this is through in-video ads. These ads will provide you with a steady stream of income, but might not amount to much by themselves. Additionally, should your videos become demonetised for any reason (such as age restricted content or profanity), you would lose your income source. As such, many gaming content creators like to have further income sources as well.

As a mobile gaming content creator, your main income sources will likely be through sponsorships, affiliate links, and advertisements for similar games to the ones you’re playing. Games like Raid: Shadow Legends runs massive marketing campaigns, and your mobile gaming content will likely be a perfect place for them to advertise their offering to a very receptive audience.

It’s also not uncommon to be sponsored by the game you’re playing. To ensure you can continue to create quality content, and increase the legitimacy of your channel, game studios and publishers will often sponsor their pioneering creators to give back and help them succeed.

Find out more about different ways to monetise your gaming content >

The greatest success rates come from effective strategies. Once you’ve considered how you’re going to engage with your viewers and given the proper thought into how to align your content with their needs, you will see a stark increase in your content’s popularity.

Here are some of the steps to building an effective content strategy for mobile gaming content:

1.   Market Research

If you don’t understand the market you’re entering into, you’ll have a hard time making content that people can really relate to. See what other people are doing, what people are searching for, and where there might be gaps in the industry. Then, position yourself to take advantage of these opportunities.

The best market research is first hand. Join communities, check out your game’s Reddit, and see where other content creators have found success – or where they’re lacking. Adding additional value to your content, on top of what’s already being offered, is a great way to drive interest to your channel.

Find out how to review and measure the performance of your gaming content >

2.   Develop a Niche

Large, established communities can be hard to break into. So, establishing a niche gives you unique value that isn’t being replicated elsewhere. From the insight behind your strategies, to your personality and creative way of delivering content, there are many ways you can develop a niche and gain access to audiences in any gaming marketplace.

3.   Be Consistent

People enjoy consistency, and so do content platforms. By showing that you are consistent, you provide a place for viewers to get regular content they enjoy. It also shows your content platform that you’re here to stay, making them more likely to share your content with others.

4.   Utilise Short-Form Media Channels

TikTok, Reels, Threads, and YouTube Shorts are all ways you can market your content without putting in additional effort. For mobile games, where short bursts of content are often all people are looking for, short-form media gives you the opportunity to deliver. By taking content from your already created videos or streams, you’ll also save time on making this content while massively increasing your reach.

5.   Be Active on Social Media

No one likes a cold creator who doesn’t feel part of the community. Social media is an opportunity for you and fans to engage with one another. For fans, this increases their sense of closeness while improving your image. For you, this provides insight into what your fans are like, what content they enjoy, and how you can further improve the mobile gaming content you create. Social media is also a great marketing tool, allowing you to reach more people with your content.

6.   Work with the Game’s Owner

Being sponsored by, or working with, your game’s developer, publisher, or owner will give you an added sense of legitimacy – as well as unique insights into what is going on with your game. You can use this data to prepare for upcoming updates, help your fans prepare as well, and to get ahead of the curve when it comes to producing this content.

Check out more strategy tips with our guide on planning your gaming content >

Choose your game, create a strategy, and find out how to monetise your content. If you follow these three steps, you’ll find your mobile gaming audience growing in no time – and you’ll get to enjoy the revenue increase that comes with this.

It can be hard to build a strategy from scratch. That’s where we come in – at MinMxD, we help mobile gaming content creators like you to reach their full potential, minimising your stress while maximising your returns and growth. To find out more, get in touch today!

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