A Guide to Social Media Marketing for Gaming Creators

Growing your gaming channel means working on more than just your content. Everything online is interconnected, and social media serves as a driving force to bring more people and the revenue that follows to your platform.

Min-maxing your workload is easier with MinMxD. We consult your needs and find the best path forward so you can achieve your goals. In this article, we’ll discuss different social media marketing strategies you can use to increase the efficacy of your gaming channel and content.

Get in touch today for bespoke advice on how you can improve your social media marketing. Otherwise, you can get a head start with our top six tips for social media marketing for gaming creators.

With so many bustling platforms out there, there’s a world of potential you could be missing if you just stick to one. This doesn’t mean you need to start off huge right away – it’s easier to go at your own pace, building your communities over time.

Directing your fans to your content is important as well. You don’t want to end up with isolated bubbles that don’t really interact with each other. As a gaming content creator, you’ll find many great opportunities to showcase your stuff through channels like:

• TikTok
• Reels
• Twitch
• YouTube Shorts

What’s crucial is that you leverage this exposure and send people back to your main channel as well.

Once you’ve built a standing on your platforms and solidified the image of your brand, it will become easier than ever to convert people from casual followers to avid consumers of your content.

Community Engagement Within Existing Communities

Information is key for social media marketing. Informing your marketing strategy with relevant data is the best way to drive success, as otherwise you’ll be shooting blind.

First-hand data and experience in the community will let you know what people are like and what they’re interested in. You can use this data to inform not just your content, but also the way you approach and interact with prospective and current fans.

Joining communities for the games and genres you play is a good start to understanding the communities behind them. Think things like subreddits, Facebook groups, or Discord channels.

Being part of an active community shows you’re not an outside force. As you interact with them and engage in the circles they’re part of, people will become more comfortable with you – especially if they recognise your name from forums, social groups, and other public places.

A word of caution: many see gaming communities as a place to market their channels. While sharing the fact you produce content in moderation can be acceptable, no one want’s to be advertised something in a social group, and it’s bad practice to use other people’s groups to advertise your own platform. You’ll want to temper any marketing efforts you make through these channels, only doing what is appropriate and allowed under the group’s conditions.

Learn more about about growing and engaging with your gaming community >

Collaboration comes in many forms. From a shared stream, to joint video content, podcast appearances, and more, there’s lots of different ways gaming creators can interact with each other and social media as a whole.

Not everything has to be so grandiose – even two smaller creators can benefit by collaborating. People enjoy seeing human interaction, and if you find someone you have good chemistry with it can improve the quality of your content, especially when you play a co-operative game.

Additionally, it is unlikely for small audiences to have a lot of overlap between them in terms of individual members, so it’s a good chance for everyone involved to gain some exposure and traction. Being seen playing games alongside a creator someone likes will set up a good image for you, enticing viewers to visit your channel.

Find out how to network in the gaming industry >

Should I Collab with Large Gaming Channels?

Larger content creator collaborations can also be insanely useful, potentially opening you up to massive audiences.

It is important not to be swept away or overwhelmed by these large, pre-established communities, however, so these sorts of collaborations should be carried out carefully. Even a good opportunity can cause harm if mishandled.

Reaction streamers are a good middle-ground here, as they often add some extra value to your content while also distributing it to people. This can seem counterintuitive, but more often than not it drives people to watch both the individual video and more of your content – especially when the reactor keeps disrupting the viewing experience by pausing your video every few minutes to analyse what happened.

Another type of collaboration you can benefit from is with brands – find out more in our article.

No one likes generic content. People want things to be fun, fresh, and interesting. If your content doesn’t meet these hidden standards, it’s unlikely to succeed in a meaningful way.

When you draft social media posts, consider: what have I done before? What are other people doing? With these questions in mind, see how you can market your content in an engaging way. This could be done through:

• Polls
• Community giveaways
• Short reviews
• Clips of your content
• Artwork or other creative media

These are all just ideas, but the basic message here is to be varied and creative. If you’re loving what you’re doing, there’s a good chance other people will love it too.

Learn how to plan your gaming content >

You might be thinking: weren’t we just talking about being different from others, and now you want me to follow trends? It might seem counterintuitive to try to be unique while also following trends, but creating something familiar is important to appeal to new users.

Viral and trending content offers value to gaming channels as people will often be searching for more of the same, unsatisfied with the amount of content available to them. This gives you the opportunity to meet this demand.

At this stage, you should show off your unique qualities. Create something that feels familiar, but blows them away with your creativity, perspective, editing, anything really that will separate you from the crowd.

Not every trend on social media is something you’ll want to get behind. Many won’t be appropriate to follow, especially for a gaming channel. However, when you see the opportunity, seize it with both hands – you’ll not regret it when you see the results.

Keeping on top of trends is easier with support – get in touch today.

Check out our top trends for gaming content creators >

If you want to have a truly original community, you need to carve out your own niche. Whether that’s the way you produce content, the type you produce, or just the personality you bring to it, having something unique and recognisable about your content will keep bringing people back to you.

Having a niche means it will likely be easier to engage in communities as well. You can add your own spin to any developments in the games or communities you’re a part of, giving your insight on the impact these elements might have.

Having variety to the social platforms you use is a great way to expand your reach while helping your community keep up with what you’re up to. Not only does each platform tend to have a different target audience – providing variety to your prospective new viewers – but they also have other quirks. These include different content types such as short videos, photos, or more influencer style content.

Many online users have platforms they use regularly, as well as ones they’d never use. Ensuring there’s a place for every member of your community to go and engage with others is important to your long-term success on social media and beyond, and it also opens you up to users who might otherwise never find you.

Some of the key social media platforms for gamers include:

• Twitch
• YouTube
• Discord
• Twitter/X
• Instagram
• Facebook
• Pinterest
• LinkedIn

This is by no means an exhaustive list, and even by using just a few of these platforms it can become quickly overwhelming. Having a firm strategy in place can help you make everything go more smoothly and cut down on stress. If you’re really having a hard time, you could consider hired help such as community managers or social media ghost writers.

Through all your social media marketing efforts, make sure your mental health is being well looked after. Being “terminally online” or using social media excessively can damage your mental health and isn’t sustainable, so be conscious of this when you’re engaging in social media marketing.

Find out what we do to support the mental health of content creators everywhere >

Ensure You Link Your Platforms

When your platforms work off one another, you can cut down on your workload. Cross-posting, links, and shares can help you grow exponentially. You can also post similar content on different platforms, such as by posting video clips on TikTok and Reels or photos on Instagram and Pinterest.

With this interlinking of social media platforms, you always want to be bringing people back to the platform where you post your gaming content. If you’re not doing this, your channel won’t grow as much from your efforts, so make sure you’re providing a streamlined journey for your fans.

As a result of this, you’ll be able to build an interconnected community that can thrive in any online environment.

Building the right strategy means understanding your audience, creating good content, and having a real passion – not just for the games you play, but the community you’re engaging with as well. Having this all backed by a sturdy social media marketing strategy will give you the right foothold to grow your brand and increase your revenue.

At MinMxD, we’re here to help you find the right strategy that’ll make your business boom – growing your channel and social media presence and helping you become the gaming influencer you want to be. Get in touch today to start your journey, or find out more about us on our website.

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