Affordable Ways to Promote Your Gaming Channel

Whether you’re just starting out, or running into some financial delays, it can be hard to promote your gaming channel. You might not have the audience yet to collaborate with the big names, or the funds to pay for ads or visit in-person events.

Everyone has to start somewhere, and at MinMxD, we’re here to give you some affordable methods and techniques to help get your gaming channel off the ground. We’ll cover how to promote your gaming content for free, and go in depth on powerful tactics like collaboration and social media marketing.

Build your strategy to maximise the effectiveness of your promotion activities. Get in touch today.

Self-Promotion Techniques

When you want to put your name, channel, and gaming content out there, you’ll often have to be the one to do it. While larger channels might have whole marketing teams to back up their efforts, at the beginning you’ll likely be on your own.

Learning self-promotion techniques can be a great skill in the long run, even if you’re looking to outsource your marketing to someone else. If you understand how to grow your channel, you’ll be better positioned when making strategic decisions that could have a whole host of impacts across your channel and business.

Some self-promotion techniques include:

• Being active in your game’s community spaces e.g. Reddit
• Posting content regularly
• Posting to tailored content on multiple platforms e.g. Facebook, YouTube, Twitch
• Building a loyal following who will tell their friends!

Most promotion techniques involve connecting with people in some form or another – they are, after all, the ones who will watch and engage with your content. So looking at where people are who might want to watch your gaming content is often the best place to start.

Ads on a Low Budget

There’s no such thing as a free meal when it comes to promoting your gaming channel. You’ll either have to expend time, effort, or in the case of ads, money. Ads don’t have to break the bank – since you tend pay for them based on the number of people who will see them, you can still reach a decent amount of people on a relatively low budget. If you’re lucky, these people will click on your ads and watch your videos, boosting your engagement metrics and bringing even more people to your channel naturally.

If you’re struggling to pay for ads, but you’re of the size you can put them on your videos, then in a bit of poetic irony you can use the ad revenue from your videos to help fund your marketing campaign – feeding back into the growth of your channel.

Influencer Marketing Strategies

Collaboration with brands, IRL content, working with other creators, and developing and delivering your persona are all useful strategies for influencers of any kind. For gaming content creators, these strategies can help show there’s more to you than the games you play, and might make people come to you for reasons other than just your content.

Many of these things will only be possible once you get a bit bigger, but this doesn’t mean you can’t start laying the groundworks now. Take a look at what your audience and target audience is interested in, observe any sponsorships or deals that work, and engage with the community. Then, when your time comes, you’ll be prepared to capitalise on the opportunity.

Check out our complete guide to affiliate marketing for gaming influencers >

Another great way to give your channel an early boost, without costing you a penny, is through collaborations. These can be an incredibly beneficial way to tap into an existing audience and bring them over to your channel.

If you’re lucky enough to have a friend already established in your niche or on your platform, you may be able to ask them if you can collaborate and promote your channel. If not, you can still try reaching out to creators you admire. If they respond, you’ll be able to give your gaming channel a massive boost.

Having a larger audience can also help with securing a collaboration. Working with other influencers is all about give and take – people aren’t likely to do something for you if they don’t see any benefit for themselves. By offering your own audience as a potential source of new viewers for them, you open up a partnership of equals where you can receive the same benefits from their fanbase as well.

Learn how to network in the gaming industry >

Perhaps the most effective way to market your gaming channel, and your own online persona, is through social media. Instagram, X, Reddit, Facebook, and Discord all offer differing levels of interactivity with your fans.

By utilising social media, you can show you fans you’re more than just a creator or a voice behind a screen. You can help them feel invested in your life, in the things happening around you, and your personal opinions. Being genuine here is important as people will be able to tell when things feel fake or scripted, but they will also know and connect better when you’re being yourself. Plus, it can help when trying to prevent burnout.

While social media does offer the ability to use paid ads, just being active on these platforms – and engaging with your viewers – is often enough to make a big difference.

Read on with our guide to social media marketing for gaming content creators >

There are plenty of methods you can employ to give your gaming channel the kickstart or boost it needs. Whether you’re big or small, affordable methods to grow your channel can always provide some value. When used as part of a larger strategy, the effects become even more pronounced.

Build your strategy today with MinMxD. We can help you maximise your channel’s growth while minimising the personal effort expended to get there, connecting your with new audiences and promoting your brand and content. Get in touch to find out more!

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