Creating Educational Content in Gaming

One of the best ways to get people onto your channel is educational gaming content – videos designed to inform, educate, and help people improve at their game of choice. Tutorial videos are no rarity on content platforms like YouTube, so finding ways to make yours stand out is vital to come out on top in this competitive industry.

At MinMxD, we help content creators like you to find the right strategies and techniques to make your videos rise above the crowd. In this article, we’ll be talking all about educational gaming content – what it is, why it’s effective, and how to use to it improve your channel’s growth.

First and foremost, it is important to note that educational games and educational gaming content are not the same thing.

Educational games are ones designed to teach the player something, typically aimed at younger audience. Minecraft Education Edition is a great example of an educational game.

On the other hand, educational gaming content includes videos, tutorials, shorts, tips, and tricks to help gamers improve at their game of choice.

Educational gaming content encompasses a broad range of content types, extending beyond your channel. Some creators will be seen as gurus in their community and receive requests for advice outside of the videos they’ve made – which opens up opportunities to create further content that already has an audience waiting to see it.

The sheer number of opportunities available for educational gaming content – along with a number of other important factors – make it one of the most popular content types for building and sustaining a gaming channel.

If you want to take advantage of educational gaming content, you first need to know why it’s effective. Here are a few fundamental reasons as to why education gaming content is both popular and impactful, helping you inform your own video creation process.

Learn what’s working for your channel with our guide to analysing performance >

Content Opportunities

When it comes to content types, there’s often nothing better than educational gaming content. From flash news to in-depth guides and tutorials, there’s lots of different opportunities for you to make content. Each educational gaming content piece has its own level of intensity, meaning you can find the right balance between simple content and detailed content to suit your own style and workload.

Fast-Moving Topics

People want to know new things about their games all the time, particularly for new games or established titles. New discoveries are constantly being made for popular games, meaning there is always something to talk about.

People find joy in discovering new ways to experience old content, such as build guides or easter egg highlights. Meanwhile, new games will always have a lot to talk about, meaning plenty of opportunities for you to create educational gaming content.

Short-Form Content

Educational gaming content tends to be shorter than full-length videos, meaning people are more likely to watch the whole thing. This makes your videos perform better, improving their reach and drawing in more viewers.

Shorter, snappier videos feed well into short-form content like TikTok or Reels, where you can give quick answers to pertinent questions before directing viewers on to your longer content.

Targeted Content

Educational gaming content will already have an audience waiting for it – the people who are asking the questions in the first place. The nature of it being educational makes it easier to target specific keywords and questions, improving your discoverability and making SEO titles far easier to produce.

With an audience already waiting for you, all you need is the right topic to draw them in.

Making gaming tutorials means knowing the right topics to talk about. If there’s already plenty of videos about a certain topic, making another one might not see the same success. Instead, you should try to identify gaps and opportunities in the market for your own content to come out ahead.

Analyse your particular niche to see what gaming tutorials are already out there. Consider some of these popular examples:

• Build guides
• Boss strategies
• Tips for getting better
• Tools and resources to help you improve
• Highlights and in-depth analysis, potentially leading into coaching or mentoring
• Level guides
• Easter eggs and “did you know”s – far more editorialised than other content, but can help people discover new things about games they love and keep your content fresh and relevant
• Latest news and developments – helping people stay up to date with changes that could impact their gameplay and decision-making

Once you’ve identified your opportunity, try to produce your content quickly to make sure you fill the gap before someone else does! Prioritise quality as you do so, as educational gaming content that’s made well can stand the test of time and continue bringing in new viewers.

Find out more about how to plan your gaming content >

When it comes to structuring your tutorials, there are a couple of popular options: either structuring for clarity and brevity, or structuring for maximum view time.

Shorter tutorials tend to have better engagement as they get to the point quicker, and if you have longer form content on your channel you want people to watch, shorter tutorials are a good way to get a hold on viewers before directing them to these longer videos.

Longer tutorials offer more view time per video, but may frustrate viewers if they don’t get to the point quickly enough. However, if done right, longer tutorials can also be a good way to offer additional insights and benefits. You might create a build guide for a particular game, then show how it plays against various bosses, what alternatives you can use, and how to get the items to make the build – versus a short tutorial which might just detail the build itself.

Experiment with these different structures and find out what works best for you and your viewers. Analyse their performance, and find the right balance between length and brevity to meet the needs of your audience.

Educational gaming content offers great opportunities to broaden your reach. By promoting this content, you can bring in new viewers who’re eager to learn more, setting the perfect stage for them to get invested in your channel.

Here are four key reasons why promoting educational gaming content is brilliant for expanding your reach:

1. It’s educational, meaning people don’t need to be into your brand or content beforehand to watch the video.
2. It provides a great platform to segway off and direct people to more content, possibly other tutorials but also your other platforms and content types.
3. You can use SEO to target specific questions people are searching for, and even make tutorial videos tailored specifically to these questions.
4. Short-form content and posts in community hubs like reddit both offer greater off-platform reach for your educational gaming content, and people won’t feel like you’re shamelessly self-promoting as the content actually offers something of value to them.

Learn some affordable ways to promote your content >

If you want to achieve success with educational gaming content, then you need a strategy that matches your ambition. At MinMxD, we help gaming content creators and studios grow their channels and find success in their niche. For more insight and support, please get in touch!

Find out how to effectively analyse your content for audience engagement >

Check out our top five tips for creating better gaming content >