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Editing Brand Collaboration Ads into Your Videos

8th January, 2025

Maximising the revenue of your gaming channel often means seeking income from sources outside the platform. In-video ads are one of the most popular ways of doing this, providing guaranteed sponsorship income and bypassing the video ad requirements that can leave content creators facing the fear of demonetisation.

At MinMxD, we believe healthy partnerships with brands are the lifeblood of any gaming channel, and in this article we’ll explain how to uphold these sponsorship deals with the greatest engagement while minimising the impact of these ads on your audience or video quality.

Want to find out more about securing and maintaining brand collaborations? Get in touch!

Creating a Smooth Transition for Brand Collaboration Ads

Going from intro to ad, then back into the video, is a tricky art to master. You need to make the transition as seamless as possible, both so it’s not jarring for the viewer and so they don’t anticipate it and skip through.

One method you can use is to blend the ad content into the content of your video, making it feel like a natural part of the content.

Another good method is to tie the script into a funny moment or something you’ve said. This can increase the entertainment value of the ad and improve the chance of actual engagement.

Finally, try to keep the ads short and sweet. No more than 10% of your video length at a stretch, and ideally capping out at around a minute. You may have to go for longer or less depending on your contract, but this should be enough time to succinctly express the benefits of the advertised products before moving on with the rest of the video.

Tips for Increasing Ad Engagement

Go for Ads with a Deal

Your audience is most likely to engage with ad content that they get something out of. Whether this is in-game currency for a fun mobile app, or a discount on a product or service they’re after, providing some form of value will make your audience more retentive and receptive to your ad content.

Create Entertaining Ads

The next step is to make your ads actually entertaining. Rather than just reading off a cookie cutter script, try to take things a step further. Incorporate it with gameplay elements, add in some animations, make it personal to you. Whatever you choose to do, try and make the ad a feature of your video, rather than a hurdle.

Note: Some brand collaborations have strict rules regarding how the ad should be carried out, so make sure to read your contract carefully. Additionally, any in-video sponsored content needs to be explicitly mentioned in your YouTube video under their T&Cs.

Be Genuine with Your Viewers

Don’t act like the product is something greater than what it is, and don’t try to oversell your viewers. People pick up sincerity – or lack thereof – fairly easily, so you need to make sure you’re genuine about what you’re saying. Try out the products the advertiser sends you, see if they’re something you’d use yourself, and give your audience a genuine opinion. This can also help with providing ads that your audience will want to see and better engage with, and if you don’t like the product, you’re likely better off not collaborating with them in the first place.

Choose Your Partners Carefully

No one likes seeing ads, least of all when they’re from a brand or business they see as unfavourable. There are a few things to watch out for when picking a partner for a brand collab: relevance, integrity, and accessibility.

The relevance of the brand collaborator means they should be at least in some way related to the content you’re posting – the closer, the better. While it might be hard to collaborate with the game you’re playing (although not impossible!), other games are great as well. Additional things like food or healthcare can also be a good fit, depending on your audience demographics.

Your brand collaborators must also have integrity. This means looking beyond the potential pay check and instead at the activities of the brand themselves. If they have poor reviews with users suffering, this will in turn reflect badly on your channel and engagement, so make sure to properly research any partners before you sign a deal.

Finally, the accessibility of the partner more so relates to the ease of unlocking their deal. Something simple like downloading an app gives the user a quick, on demand way to engage with the ad content. Likewise, this means you’ll see better returns, as this kind of conversion is very easy to track.

If you take these three ‘partner pillars’ into account when making your decisions, you’re sure to end up with some quality collaborations to boost your revenue and introduce new, appealing ideas to your audience.

How to Win Brand Collaborations for Gaming Content

Now you know how to integrate ads with your content, the next step is to actually find some great brand collaborators to work with! Luckily, we’ve got a few tips to help you do just that:

  • Produce quality content to draw them in
  • Vet your offers to find the ones you actually want to work with
  • Be honest and upfront with your viewers to improve reception of your ads
  • Grow a healthy community that responds well to your content
  • Advertise energetically – you don’t want advertisers to be turned away from unenthusiastic delivery

Find out more with our full guide on securing brand collaborations >

Maximise Your Returns on Brand Collaboration with MinMxD

Before you can create your videos, script your ads, and add an engaging and seamless transition, you need to secure a brand collaboration, and to have a growth strategy in mind that’ll take your channel to the skies. At MinMxD, we support you with all your gaming content endeavours, helping you find the route to make your channel thrive. Start your journey today by getting in touch!

Learn some affordable ways to promote your gaming channel >

Check out our guide on producing short form gaming content >