Engaging Your Gaming Audience with Memes and Humour

For gaming content creators and studios, finding the right way to engage with your audience is vital to growing your channel and securing your revenue. There are many different ways to do this, such as improving video quality, providing an interesting take on a topic or issue, or simply adding humour into the mix.

At MinMxD, we help gaming creators and studios to explore all their options and find the one that’s right for them. In this article, we’ll discuss the impact of memes on content creation – good and bad – so you can decide whether or not this is the path you want to take for your content.

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To decide whether or not to add more humour to your videos, you first need to understand its relevance in community building.

Entertainment Value

Humour adds entertainment to your videos. If people find you funny, their enjoyment of your content can be greatly enhanced. This works well alongside having an interesting core concept and a well-produced video, feeding into an overall pleasant viewing experience.

New Viewers

New viewers might not have an attachment to you, or even to the game you’re playing. As such, you need a draw to get them in and keep them hooked. Humour is universal, and can be a great way to engage with new viewers who otherwise might never watch your content.

Skillset Required

Adding humour to your content often requires having a sense for it. There’s nothing worse than a joke that falls flat, and if this happens often, you could end up turning your audience away. This is where memes can come in as a stopgap, since topical memes will generally be found funny if put in the right places even without any other forms of humour.

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If you want to use memes in your content, you need to be aware of two things: the relevance of the memes you use, and the lifecycle of your content.

As a gaming content creator, you will already need to keep up with industry trends, your community, and other content creators. Adding knowledge about memes into the mix, especially if they’re not something you already engage with, can impact your personal time.

If you do have knowledge of relevant memes, finding the right places to put them into your videos can make for some fairly effortless funny moments. Some creators use a few select memes sparingly, while others add tons into each video. Finding the balance that’s right for you and your audience will show the greatest results.

On the topic of relevance, adding the latest memes to your gaming content will mean it eventually goes out of fashion once the meme dies out. You need to be aware of this going in, as if you wish to make evergreen content, you shouldn’t be including the latest memes as eventually, people may no longer find them funny.

Creating your own memes can be a good way to attach your brand and personality to a popular concept. Rather than trying to push your content to become a meme, you should instead utilise existing formats and apply your brand or content to them.

You can then share these memes on places like social media, Threads, TikTok, or Reels, which can help to boost your marketing efforts.

On the chance your content becomes a meme itself, your best bet is to roll with it. This can give you lots of free publicity, and shows you can take a joke, which will lead to a better connection to your audience.

While humour can be a powerful tool, too much can be a bad thing. If viewers are coming to your channel for a certain reason, such as your quality content or your personality, they may be turned away if too many memes or jokes overshadow the main content.

Balancing humour and content value can be tricky, since there is no clear cut solution that works for everyone. You need to consider your audience, past videos, personality, and position in the gaming industry to make the right decision.

Working with a partner who understands the marketplace for gaming content creation is a good way to overcome this challenge, as they can provide insight and help you find analytics that help to narrow what works well and what doesn’t. Over time, this will lead to a balance of humour that your audience will enjoy, and you will feel comfortable with.

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Adding humour, using relevant memes, adapting content to fit popular meme formats, and balancing all of this with your content value and brand personality can be a massive challenge, especially for new content creators. At MinMxD, we provide the support you need, helping you obtain the right tools, resources, and insight to reach your goals in the most efficient and effective way possible. To find out more about how we can support your brand strategy and growth, get in touch today!

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