How Gaming Content Creators Produce Family Friendly Content

Creating family friendly content enables you to connect with a wider audience, ensuring your videos and streams are suitable for viewers of all ages. Aligning your videos with content guidelines can be tricky, and there are many details to navigate which all need to be met to prevent strikes, age restriction, and demonetisation.

At MinMxD, we provide gaming content creators of all shapes and sizes with effective strategies for content production and channel growth. In this article, we’ll discuss how to produce engaging and wholesome gaming content that aligns with the guidelines while still being entertaining.

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Before we get into how, it’s important to understand why family friendly content is such an appealing route for many gaming content creators.

For some, they see the age label as a restriction that prevents them from reaching their full potential, leading to age restriction and demonetisation that can have a big impact on growth and revenue.

Family friendly content counteracts that by ensuring your content is fit for all audiences. While this may reduce the amount of freedom and increase requirements for your review process, it does come with a number of benefits. These include:

• Access to a greater range of potential viewers
• Unlocking more potential advertisers, sponsorships, and revenue sources
• Reduced likelihood for demonetisation and age restriction
• Increased rate of growth
• Further separation between your brand persona your real identity

Find out how to target younger audiences with your gaming content >

Now that you understand the benefits of family friendly content, the next step is to pick the right games. Unfortunately, popular games like shooters aren’t really accessible for this kind of content due to the age restriction of the games themselves. Instead, you need to make sure you’re playing games that the people watching would also have access to.

Pay close attention to the Pegi or ESRB rating of the games you play. Games rated above PG12 are unlikely to be suitable for a family friendly channel, while games that are E or U are the most suitable as they are targeted at all ages.

You also want to be sure your content appeals to older audiences as well. If your videos cater too heavily to younger viewers, you’re likely to experience drop-off in older demographics which could have a negative impact on your revenue and channel growth.

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There are things you need to consider when making your content as well. Most of these are explanatory, but will require rigorous checking to ensure your content aligns with the content guidelines. It can be challenging to eliminate these aspects, especially if they’re a part of your natural speech or current content, but you will find it becomes easier over time.

• Try not to swear – even censoring can lead to restriction
• Don’t bring up adult topics
• Focus on positivity and gameplay elements
• Develop sentences more – be more articulate, and speak to your younger viewers in a way they can easily understand

All of these feeds into your brand persona, helping you to engage audiences of all ages with entertaining, interactive content.

When trying to target families with your content, you need to ensure you’re not specifically aiming at a single audience group. This will alienate other groups and have a negative impact on your performance.

Instead, try to incorporate elements that all demographics will like while still appealing to all ages. Harmless jokes, audience interaction, entertaining or skilled gameplay, and a warm persona can all help people feel connected – leading to better audience engagement and retention.

Learn how to engage your audience with humour and memes >

Developing an Enthusiastic Persona

One of the best ways to engage with your audience is to develop a persona they’ll respond well to. It’s unlikely you’re going to be super enthusiastic all the time in real life (but if you are, that’s great!), so your brand persona is a great way to generate more enthusiasm.

Here are a few tips:

1. Try not to be fake – people can tell when you’re putting on a voice, so make sure you’re actually invested in what you’re doing.
2. Be enthusiastic and positive – this resonates well with viewers, particularly younger ones, and can make them excited for your content.
3. Strike the right balance – if you’re upbeat all the time, people will quickly get tired, so make sure there is some variation in your voice.

The best way to do all this is to find a game you enjoy, then be the most positive version of yourself while you record. This way, you prevent content creator burnout while still appealing to a family audience.

Check out our top tips for engaging a live stream audience >

Alongside creating content, it is your duty as a family friendly content creator to build an inclusive community that welcomes anyone. Try to promote positivity, and make sure that any new viewers feel at home. Being positive yourself is a good first step, as happiness is contagious. Leave a positive message in your content, and you’ll soon find your community reflects that same energy back to you.

Choose the right games, adhere to the guidelines, and build a positive persona. If you do these three steps, you’ll soon find your family friendly gaming channel exploding in popularity.

Sometimes, you may need an extra kick to get you going – that’s where we come in. At MinMxD, we provide consulting support and strategies to help gaming content creators and studios to grow their channels. If you’re looking to build a family friendly brand, get in touch today.

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