How to Create Gaming Content that Appeals to Non-Gamers

Creating gaming content that appeals to non-gamers is a strange but effective tactic to grow your potential audience. The obvious question is “what does a non-gamer get out of gaming content?”, and it has a number of answers. From general entertainment to following a narrative and being part of a community, there are many reasons why a non-gamer could want to watch gaming content.

What matters more is how this applies to you and your content. At MinMxD, we help gaming content creators and gaming studios to reach the largest audience with the least amount of effort – minmaxing your channel growth and opportunities. In this article, we’ll explain how to get your content in front of non-gamers and hook them so they come back for more.

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Non-gamers are a strange market. On one hand, it seems counter-intuitive to go after them since they don’t play the games you’re making videos about, so they theoretically have less of a connection to your content. But on the other, there’s quite a broad range of people who could be classed as ‘non-gamers’, so accessing this audience can greatly enhance your reach.

The main reason why attracting non-gamers is beneficial is due to their retention. They’re more likely to be there for your style of content, rather than the game you’re playing, so branching out will have less impact on your metrics.

So the question is, how do you attract them?

1. First, you need to have an understanding of what appeals to them, and to create content that can be enjoyed by all. Improving your gaming content’s accessibility in general can open you up to a much broader market that can greatly increase your growth.
2. Next, you need to be sure your gaming content isn’t too technical or complex for non-gamers to enjoy. Things like tutorials or advanced mechanics are best avoided if you want to attract non-gamers.
3. Finally, you should try to create content with entertainment value that transcends the game you’re playing. Whether that’s your personality, community engagement, or cinematography, there’s plenty of ways to attract viewers that aren’t tied to the games you play.

In the sections ahead, we’ll dive a little deeper into these aspects to give you the best chance of attracting non-gamers to your channel.

Learn how to improve the accessibility of your gaming content >

Knowing your audience is always the first step to winning their hearts and their attention. Non-gamers are a harder audience to attract, since they won’t inherently be interested in the games you’re playing, compared to your gamer audience who may stick around just because they like the game.

Attracting the attention of non-gamers likely needs to be done through alternative methods. Consider why they might be interested in your channel:

• The feeling of community, or community events
• Storytelling in your videos
• Impressive challenge videos
• Podcast-like content

All of these can offer value to gamers and non-gamers alike. Continually monitoring your performance and comment section can help you get the best idea of what’s working for your audience and what isn’t, so you can tailor your efforts for optimal results.

Keep track of your efforts by measuring your gaming content’s performance >

Additionally worth mentioning is how to get your videos in front of a non-gamer audience. There are several ways to do this including SEO and social media, but the most effective of all is short-form content which gives a sneak peek into your content to help get non-gamers hooked.

Once a non-gamer has joined your channel, you need to be sure you don’t scare them away with needlessly complex content. Game mechanics are one of the biggest barriers of entry for someone who doesn’t play games, as even the most basic ones might be alien to them.

What awaits is a tightrope where you have to balance explaining mechanics in an easily understandable way, and not over-explaining things to the point your drive away your gaming audience.

Non-gamers and gamers alike won’t want to be talked down to or patronised, so you need to be sure your explanations don’t verge into this territory. However, it’s good to at least mention the mechanics in brief to be sure your non-gamer audience doesn’t get lost.

Simplified mechanics are also great for attracting younger audiences, who might need more of an explanation in order to fully understand your content.

Find out how to target younger audiences with your gaming content >

Making content that stands the test of time and goes beyond the games you play is a true mark of a great creator. This pinnacle achievement can be hard to reach, as gaming content creators often find it hard to even branch away from their main game, let alone attract people regardless of the game they play.

Transcending gaming requires a hook that’s incredibly appealing to everyone. This could be your personality, such as top streamers who’re able to hold an audience in the tens of thousands no matter what game they play.

It could be the quality of your editing – creating cinematic masterpieces that are a work of art in their own right, or utilising memes and humour to boost your entertainment value.

It could even be the story you’re telling and the personal journey you’re on that aren’t tied to the games themselves. Perhaps you’re telling a story that’s told across various games, or the story you’re telling in the game has value in and of itself.

Any of these methods can allow you to create entertaining content that has no bearing on the game you play, helping you access a wider audience.

Create more entertainment value with memes and humour >

Ensuring you can meet the needs of every audience member can be tough. With avid gamers wanting to dive straight into the action, and non-gamers looking for some digestible entertainment, ticking every box is a challenge.

At MinMxD, we help you find the right balance, building a growth strategy to skyrocket your gaming channel. This way, you reach as many people as you can, helping you to effortlessly grow your brand. To find out more, get in touch today.

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