How to Network in the Gaming Industry

Expanding your brand as a content creator can seem like an uphill struggle, with so many established creators present on every platform. Networking is your way in – using pre-existing people, communities, and connections to give your channel a leg up on the competition.

At MinMxD, we help gaming content creators connect with the people and resources to help them succeed. In this article, we’ll discuss the benefits and process of networking for gaming content creators, giving you some inspiration on how to start growing your gaming network.

Get in touch today for networking support, and build a strategy to min-max your brand.

1.   Broaden Your Audience

Established gaming content creators tend to have large audiences focused on their niche. These fans will enjoy the content the creators make, but invariably won’t be getting enough – there’s only so many videos a person can put out a week, after all.

By leveraging existing creators’ audiences through networking, you can add to your own – an especially impactful tactic when used to connect with creators and audiences who revolve around similar content to what you produce.

2.   Learn New Tactics

Even if you’ve been in the game for a while, there are still many new things to learn. Connecting with new people will help you see perspectives you hadn’t considered, opening up a world of possibility for the content you create, editing tactics, advertisement, and more.

Check out our tips for livestreaming gaming content >

3.   Build a Community

Being part of a broad community is an attractive prospect to both gaming content creators and their audiences. It helps keep things dynamic, always moving, with new things on the horizon. Community is the backbone of any game, so getting involved will keep your channel growing.

4.   Develop a Support Mechanism

At the end of the day, content creators are human. You’ll sometimes need a break from being terminally online, and people who you can relate to who can be there to discuss issues or gripes you might have. Trolls and bad actors online can wear even the most thick-skinned person down, even when positivity is far more prevalent. Therefore, networking with people in a similar situation to you can give you someone to talk to when times are tough.

5.   Find Friends for Life

Pursuing your passion takes a lot of time, and you might feel isolated at times. By networking with gaming content creators who’re on the same journey, and have the same interests, as you, you’ll be able to connect with people on common ground. More than just a business relationship, you can eventually develop friendships that will last even outside of the content creation world.

Now we know why to network, the bigger question is – how?

Gaming industry events are one of the best places to start. These events are hives of activity where creators and audiences of all shapes and sizes gather to celebrate their common interests, find out more about each other, and explore the various communities that have been built.

It’s worth checking for openings on panels or creator events to see if you can get involved with the event itself. Even if you can’t, simply attending and announcing it on your social media channels can be enough to make an impact. This shows similar content creators who might be in your circle, as well as your audience, that you will be present – potentially leading to some fun IRL interactions.

Make the most of your opportunities by following each other on social media, sharing contact details, or arranging a collaboration for somewhen in the future. These steps will help you keep connected even after the event is over, which is really the main goal of networking. Not instant gratification, but slow and steady progress towards your goals.

Contact us today to boost your networking efforts to the max!

Esports Events

If you’re a top-end gamer, you’re likely to participate in some esports events from time to time. At these events you’ll find a mix of up-and-coming amateurs, professional gamers, and other content creators who’re at the top of their fields.

Especially for team games, you can use this opportunity to build camaraderie while showing your skills. Good interactions could result in viewers wanting more, leading to a higher likelihood of collaboration in the future.

Even if you’re running it solo, you can still take this opportunity to discuss things like builds or tactics. Sharing your knowledge is a good way to build bonds, and you’ll likely learn something in return, leading to a bigger network and better skills to show off to your fans.

Engaging with Brands

Sometimes, a brand will come up to you with an opportunity to collaborate with them, alongside with other content creators. Although rare, these kinds of opportunities are incredibly useful for boosting your network – engaging in a joint activity with a shared output.

The other benefit of engaging with brands is monetary, as you’ll be compensated for your work. As such, this is one of the most financially rewarding forms of networking, if also one of the hardest to come by.

Find out how to win brand collaborations for your gaming channel >

Outside of events, you can still continue your networking strategy. Reach out to content creators through social media, keep an active presence, and pay attention to rising stars in your niche. All of this can result in invitations to collaborate, either from you or from the other creators themselves.

Our advice? Take these opportunities! It can seem nerve-wracking at first, especially when they’re someone you’re unfamiliar with, but fans of both channels will be excited by this crossover – and those that didn’t yet know you will now be aware of your channel, personality, and the type of content you produce.

Types of collaborations you can engage in include:

• Starring on a podcast
• Taking part in a joint livestream
• Engaging in competitive team play
• Creating a fun community group video
• Riding trends like the “hunter vs prey” trend that was made popular back in 2021

Keeping an eye on the current trending content in your niche, finding opportunities to make group content, and reaching out or responding to other gaming creators are all great ways to collaborate with new people and grow your channel! You can take things a step further by building your networking strategy with the team at building your networking strategy with the team at MinMxD.

Engage with fans, creators, and communities, and you’ll soon find your network flourishing. Networking is a vital part of any gaming content creator’s strategy, but it can often be overlooked when you’ve also got to focus on making quality content. Finding the time to do both can seem like an impossible challenge, but at MinMxD, we’re here to help. We can help you find events, reach out to creators, and grow your brand and channel to achieve your dreams. Get in touch today to find out more!

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