How to Plan Your Gaming Content

Every great venture starts with an equally great plan, and gaming content is no different. If you want to grow your channel, track your progress, and still have free time to relax and unwind, then having a proper understanding of the content you create is a must.

At MinMxD, we help you make the most out of every moment, pushing you to succeed with your gaming content. In this article we’ll help you understand how to plan your gaming content, focusing on gaming content strategies and what they entail.

Creating a strategy can be hard – but you’re not alone. Contact us today to see how we can help!

A gaming content strategy is a plan of action for your upcoming videos. It encompasses all the key parts of the production and delivery of your content and associated media. The main aspects of a gaming content strategy include:

What Type of Content to Make

Variety in your content helps keep users interested, while consistency means they know what to expect and where to go to get a particular fix. Content strategies allow you to perform a balancing act between these two concepts, building on your bread-and-butter while adding some spice to draw in crowds and keep them entertained. Examples of content types include:

• Strategy guides
• Let’s plays
• News coverage
• IRL content

Just inform your content strategy with the types of gaming content you want to make, and plan from there!

What Games to Make Content For

As well as the kinds of content, the games you choose are also important. Some creators focus on a single game, while variety creator make videos for multiple. In either case, there will likely be times where you focus on a single game, or branch out slightly into a new one. Incorporating these into a plan will help you introduce your videos to your audience without negative backlash from the change in content.

How Often to Post Your Content

Getting a regular schedule down is important to give your viewers some consistency to when they should anticipate a release. By taking into account external factors like events, game news or updates, and your own time, you can plan out how often your videos should come out – and even which videos to do when.

Marketing Your Content

When you’ve made a great video, you’ll still need people to watch it to see any results. Social media, YouTube SEO, and other marketing channels are all important to understand to make your time have the most impact. Adding your plans for these various channels, such as when to make posts or release video clips and teasers, can keep things organised while bringing in more viewers to your channel.

Inform your marketing strategy by measuring the performance of your content >

Sponsorships

Getting sponsored is a vital source of income for gaming content creators, and the videos that come from this often have particular requirements to follow. Adding upcoming sponsorships to your content strategy will mean you don’t miss any deadlines, and will allow you to see the density of your sponsored videos – meaning you’re less likely to tire your audience out from releasing repeated videos marketing someone’s product.

Explore different ways you can monetise your content >

Your Own Time

As much as releasing videos is important, so is your own time. Being a content creator is a job, and maintaining a healthy work-life balance gives you time to relax while improving the quality of what you produce. A gaming content strategy can include how much time you’re going to spend making, editing, and publishing your content – giving you an idea of how much free time you’ll have, and how far you can push your efforts.

There are two main factors that determine how often you should post videos: your available time, and your desired schedule.

The most important of these two factors is your own time. If you don’t have the time to spare to create more content, then you shouldn’t push yourself. Rest is important, and the quality of your content will suffer if you don’t take the proper time for yourself.

Schedules aren’t to be underestimated, however. There are many who believe that the YouTube algorithm rewards consistent uploads – and it’s no surprise as to why, as regular videos are beneficial for both your audience and the platform itself.

Regardless of whether or not a schedule boosts you in the algorithm, it is healthy to have one for several other reasons:

1. It provides routine. Something often overlooked is the sporadic nature of content creation. Humans are creatures of habit, and building a routine can help you to live happily and healthily across all aspects of your life, beyond your content creation.
2. It sets an achievable target. Without any guidelines as to when you should post content, it can be easy to fall into posting too much – or not posting at all. A schedule sets realistic goals for your content production.
3. It’s great for your audience. If a viewer knows when a video will be uploaded, they’re likely to check your channel. This boosts viewership, and makes your new videos more likely to get better metrics on their release. It also provides consistency to your audience, who might be relying on your videos to watch while on a break or while eating a meal.

So, how often should you post videos? The answer various from person to person. Some find that once a week is enough, while others post daily. The type of content you produce, the audience you’re making it for, and the amount of time it takes to make each video all feed into what your content schedule should look like.

As a general rule of thumb, it’s best not to go at it harder than you would a day job – especially if you’re working at the same time. Burnout is real, and setting yourself a manageable goal will help you to avoid it, allowing you to continue enjoying playing the games you love and making content for them.

Planning your gaming content involves looking at your needs, the expectations of your audience, and how you can continue to produce the best content without pushing things too far. Having a strategy behind your content production offers the best results for your growth and video quality.

At MinMxD, we can help build a strategy bespoke to your channel and niche. Get in touch today to find out more!

If you’re a mobile gamer, choose the right games for your content strategy with our guide >

Going live? Check out our tips for live streaming gaming content >