Quality vs Quantity for Gaming Content

Maintaining a routine is vital for gaming content creators. Not only does this help you manage your work-life balance, but also the growth of your channel, and gives your viewers a better expectation for when they’ll receive your content.

Whether you focus on improving the quality or increasing the quantity of your gaming content posts, both take time. Finding the balance that achieves the best results can be tricky, but in this guide from MinMxD, we’ll help you discover the right solution for you.

An age-old debate in content creation is whether you should focus more on the quality of your videos, or the quantity you upload. While producing high-quality content is always great for satisfying your viewers and boosting retainment and engagement, uploading more often can still help scratch that itch for your content while engaging with the algorithm and potentially bringing in new viewers.

So which is better for the long-term growth of your channel? And how true do these assumptions around quality vs quantity hold?

Quality 💎

Video quality can be broken down into a number of factors, which can include:

• The length of the video
• The amount of editing involved
• The crispness of the audio and visual quality
• The topic you’re filming on – is it genuinely unique, or just the latest trends?
• Other factors like thumbnail, title, description, and user interactions

A successful video has many of these features being considered, and the quality of your content extends beyond the literal quality of the video. Creating an experience that people enjoy and want to come back to is what being a content creator is all about.

Quantity 🔢

Video quantity is simpler than quality. Strictly put, it’s how often you upload. Whether this is once a week, once every three days, or even multiple times in a single day, quantity dictates the rate at which your viewers will receive your content.

Depending on your content style and length, this can be more or less effective. For example, posting loads of really long videos might have a detrimental effect as people won’t be able to keep up. Meanwhile, short videos that are few and far between might make your audience feel it isn’t getting enough.

Striking the right balance is also vital for your personal schedule. While higher quantities of lower quality videos might seem just as easy as doing things the other way around, the unavoidable processes of filming, uploading, and engaging with the community all eat into your time.

So which is better? 🤔

There is no clear-cut answer as to whether content quality or quantity is better, as a balance between the two is crucial to engaging with your audience. However, leaning more towards to side of quality is advised, as this will result in more compelling content that people can better engage with.

At the same time, don’t neglect your schedule. Make sure to upload regularly so that you stay relevant and continue to capture people’s attention. Having some consistency to your upload schedule, such as uploading on the same day each week, can help people know when to expect your content – boosting your views, and keeping you accountable.

Improving your content quality is a great way to encourage channel growth. Better videos mean more views, and a better use of your time in making and uploading them. Here are three ways to improve the quality of your gaming content:

Video Quality 🎥

The first step is, of course, to improve the raw quality of the videos you produce. This means increasing the resolution, ensuring no frame loss, matching the right dimensions, synching audio, using a better microphone, and more. All of these aspects contribute to the viewer experience, even if in subtle ways, so tackling the technical aspects of your gaming content creation is the best place to start.

Adding Your Personality 👾

Your unique personality and brand are why people come to your channel – along with the niche your content fills. Adding in personalised editing, such as special effects, meme clips, or running jokes, can help build familiarity with your viewers. This also leads to more identifiable and ownable content, setting you aside from the rest and making it clear that you care about your viewers and the content you produce.

Engaging with the Community 🙏

Finally, engaging with your audience will boost the quality of your content. While this doesn’t directly impact the video – unless you’re using their ideas or showcasing their comments, both of which are great for community engagement – it does still improve the quality of the viewer experience. Knowing you’re there, reading their comments and replying to them, is a great way to build a bond with your audience and ensure they continue to watch your gaming content.

The rule of thumb for post frequency is to post once every three days. This is just the right amount of time for you to focus on your production cycle, while keeping your videos fresh in the minds of your viewers – without overloading them with content.

There are exceptions to this rule, of course. For example, breaking news should be covered as and when it comes out, as waiting three days could mean it’s already irrelevant. Likewise, if you have a project you really want to put out, or have multiple concurrent series, it can be a good idea to up your schedule.

When posting gaming content, make sure you also take the length into account. Some popular YouTubers post videos once a month or even less frequently, but end up posting video essays that are hours long – not something you want to do on a three-day cycle.

Finally, your own mental health should be prioritised above all. Keep your schedule in line with your own capabilities, and do what you enjoy. If you need a break, make sure to communicate with your audience. They’re likely to be more understanding than you think. Having some videos in the backlog for these occasions can also help to tide you over, letting you recover without any gaps in your uploads.

From improving your video quality to finding the right schedule, there are many factors involved in finding the right balance for your gaming content. Doing this by yourself – especially while maintaining your uploads – can be a challenge.

At MinMxD, we help gaming content creators with their upload strategies and schedules, helping you identify opportunities for improving your video quality, improving your scheduling, and taking the weight off your back for content creation to let you focus on the things you enjoy. Min max your gaming content strategy today by getting in touch.

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