The Role of AI in Video Game Content Creation

Video game content creation is an incredibly fast-paced industry, with millions of new videos being pumped out worldwide on the daily. Keeping up can be a challenge, especially when you’re trying to make a name for yourself in this competitive market. AI could be your solution – but what are the dangers?

At MinMxD, we help aspiring video game content creators and gaming studios to come up with impactful strategies and correctly take advantage of emerging technologies, improving the way you work. In this article, we’ll discuss how AI is transforming the development of the games you play, how AI can be used to make better videos, and the ethics of it all.

Secure your gaming content creation support with (or without) AI today, by getting in touch!

Common generative AI tools like ChatGPT and Copilot, along with specialised versions tailored to their unique purpose, are already seeing experimental use in game development. They’re fast-moving and deeply insightful, providing a wide overview of data that can lead to some highly engaging results.

Other game dev tools like AI voices, coding, and image creation – for live assets or concept art – are also seeing use. Needless to say, AI is making a transformative impact on game development.

It’s not all sunshine and roses, though. While AI does make it easier to streamline the game development and creative process, it is noticeable by the consumer. Many people have trust issues with AI as is, and a game that’s been developed too heavily with its influence has the potential to be shunned by eagle-eyed gamers.

What impact does this have on gaming content creators? For the most part, the impact comes in picking the games you play with care to ensure you don’t end up creating contentious content. Or, you could ride that wave and catch on to the trend of AI by embracing these sorts of games fully.

Video Editing

From scripting to editing tips and actual live video editing, AI offers a surprising range of benefits to your video creation process. Even without prior knowledge, aspiring professionals can use AI to streamline the video editing process and make top-tier content.

Unlike other AI outputs, AI video editing generally isn’t noticeable from a user perspective. This means a quicker, higher quality editing process for new content creators, allowing for explosive channel growth. This is by no means a long-term strategy, however, as AI can be highly inconsistent and lacks the spark you’ll get from a real, experienced video editor.

Check out our top five video editing tips for creating engaging content >

Analytics

Truly understanding the impact of a video on your audience, and the trends that go into making strategic decisions with your time, involves analysis. This analysis is best served when powered by copious amounts of data, to the degree that sifting through it by hand would be both arduous and ineffective.

AI acts as a helping hand, and can organise large amounts of data garnered from SEO and performance analytics tools, giving you the key insights and takeaways. From there, you can work with a partner to create the best strategy that takes this data and applies it to your content creation for maximum results.

Explore ways of effectively analysing your gaming content >

Idea Generation

Stuck on ideas? AI isn’t. Popular generative AI models like ChatGPT or Microsoft Copilot have deep understandings of video game content creation. As such, if you let them know a bit about yourself and your audience, they can help you with generating ideas.

These ideas can range from the basics like a video topic, to even the finest details of description, title, and script. Overuse of AI in its current form isn’t recommended, as users are becoming increasingly sensitive to the use of AI and may be able to spot it if your script is sounding off.

Meta Uses

Some content creators have even taken to using AI as a form of content itself. AI-modded playthroughs of popular open world and sandbox games like Skyrim where AI-powered NPCs respond in real-time to custom commands are on the rise, as are guided playthroughs of games where the creator attempts to get an AI model like ChatGPT to give them a path to follow.

The longevity of this style of content remains to be seen, but if you’re just getting started and are looking for a quick boost in visibility, AI is another trend you can follow to get your channel going.

Voice actors are expensive, to the point that most gaming content creators would never think to include one in their video. However, building a narrative is one of the best ways to keep your audience engaged, and including external voiceovers for characters can be a great way to achieve this.

These two contradictory ideas have historically put content creators in a tough spot, where they may need to rely on their friends to assist with voiceovers. Results from this vary greatly, from charming or comical at best to cringey and off-putting at worst. No one wants to go down in history as a voice that ruined a video, and with AI voice generation, no one has to.

AI can be used to create convincing voice lines, delivered to the cadence, emotion, and script of your choosing. Many robotic and recognisable AI voices have been used for years, but simply haven’t been as powerful or customisable as the ones we have access to today.

Consider using tools like:

• Artlist
• Speechify
• Vonage
• Microsoft Azure
• …or any number of other emerging options that are quickly dominating the market and search results.

It is worth noting that for longer form narrative content, it may be better to work with a friend or voice actor. AI becomes more noticeable over time, and may not respond in the ways you wish, resulting in frustration and delays in the creative process.

While AI can provide a myriad of powerful use cases, it is vital to consider the ethics of its use. This is true from several standpoints including your professional integrity, audience enjoyment, and legal requirements.

To begin with, AI is an experimental technology that hasn’t been fully explored or regulated. It is likely to change drastically over time, and utilising it too heavily in your content too early could lead to ramifications down the line.

Additionally, the legal situation is important both for currently active models and the content you create with them. Most popular AI models work by pulling from a large database, often sourced from the internet, and using that to produce generative outputs. These outputs aren’t always factual, and can at times mirror their sources closely, leading to potential legal issues. Plus, if future legislation leads to AI content being regulated against, you could find your videos in a sticky situation.

As with any new technology, caution is advised – but you can find the right path by working with a partner you can trust.

There is no one-size-fits-all solution for gaming content creators and studios, and there are many hoops to be jumped through when implementing any kind of digital technology like AI to a pre-existing strategy.

If you’re convinced by the potential power of AI and want to incorporate it into your gaming content strategy, you’ll be best served by working with an expert. At MinMxD, we have a wealth of experience in the gaming content creation industry, and support many creators like you in making the right decisions for their content and channel’s future. To find out more, contact the team for a friendly consultation.

Don’t want to use AI? Find out more about outsourcing your video editing >